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Cheap Search Engine Optimization
0 Comments | Posted by cashschool in Quick Cash School Success Steps System
If you have any experience in internet marketing or website hosting, you know its tough to come across a cheap search engine optimization company. I remember getting quotes in upwards of $1,700 for web site SEO alone! These guys promise you first page rankings in search results and a greater Page Rank (PR) in just a few short weeks. I equate this SEO company market with the auto mechanic market. When something goes wrong you bring it to the mechanic, he gives you the run around about how long and how much work it took to get the job done in order to constitute the cost. Once you learn about car maintenance and how to repair cars, you quickly learn the job was a lot easier then the mechanic perceived it to be. I kind of feel the same about web site SEO but it definitely is a lot more time consuming and patience is key for this.
Cheap Search Engine Optimization Made Simple
I’ve actually created a couple of sites where I’ve spent absolutely nothing on search engine optimization. What can I say, I was broke and necessity is the mother of all invention. Those sites didn’t do as well as the ones I spent a little money which therefore made me focus this post on cheap search engine optimization. As I said in the last post, search engine optimizing, there are basic things you can accomplish to get your site noticed by robots but now its time to get into the grit and grime of it.
Page Rank is your guiding factor
Google’s Page Rank has become probably the premiere indicating factor of how well a site is optimized for search engines. It will usually take a properly developed site around 6 months to gain a page rank of 2/10 (2 out of 10). So, my site began in August, 2009, if I don’t have at least a ranking of 2 by February 2010, I’m obviously not qualified to talk about this if I can’t even get my own site ranking well.
The reason it takes so long to develop a Page Ranking is that Google wants to make sure your site is established. If they immediately gave a strong Page Rank to a brand new, month old site, any one could just create a site, leave it alone and establish superiority in that niche.
Keep your content fresh
If you take away one thing from this site, it is keep your content updated and fresh! Search engines love ORIGINAL content. This whole article spinning craze black hat web site SEO to me. The way technology goes, I’m sure they will soon enough find a fool proof way to determine the originality of the content. I love talking about the money making possibilities that are out there and this allows me to constantly write interesting and educational articles which will hopefully help you one day. Also, keep your content related to your keywords, the crawlers have an ability to relate your keywords and tie it into your whole page to get not only a micro view of your article but an overview of your site.
Article Submission Software
Brad Callen’s Article Submitter Software allows you to write an article and submit it to hundreds of ranked sites. I started off using the free version until I made enough to upgrade to the paid version, the difference is great! Also use the two most prominent article submission sites, eZineArticles.com and GoArticles.com These article sites allow you to post your link either within your article or in a resource box. Since these sites are crawled more often then your less established site, the search engines will crawl your article and notice your link in an article and give it some link roid’s (strength of your site).
Back Links and one way linking
Those sites that you submitted your article to with a link on your page are usually high ranking (4 or better) sites. Google has a Page Ranking formula they follow which has a strong focus on back links. A back link is basically a “reference” to your site. One of my favorite ways of getting back links is by participating in blogs and forums related to my keywords. If a page with a high Page Rank puts a link on their site that points to your page (one-way linking), that gives your link strength (link roid’s), because it came from a well established, and hopefully reputable site. If you’re constantly getting links from de-indexed sites or 0 PR sites, chances are you’re not going to be helping yourself and could be hurting yourself. So make sure, if you’re exchanging links, its coming from a strong and reputable site.
Once you have an established site, you will quickly notice owners from other sites will ask for you to participate in their site. Either by posting an article or voicing your opinion, etc., in return for this favor you can ask for a one way link to your site from the site you’ve posted on. If you’d rather ask to be paid instead of having a link, you can try, but my opinion is, in the long run you’ll make more money by establishing links. So when you go to Google or Yahoo and type link:yourdomain you will hopefully have a large list of results for pages pointing links at your site.
Is this cheap search engine optimization cheap enough for you yet?
Once you get used to this stuff, it will all get a lot easier. The first time around it is a daunting task and will take a little while to achieve results but will all be worth it. As I originally said, we want to make your web site SEO process seem as natural as possible to prevent any problems with search engines. Sometimes, using cheap search engine optimization actually helps you achieve that natural look. The reason for this is because since you are going at your own pace to handle these things and not having either a team of people forcing your site links all over the internet, you don’t have to worry about the dreaded SPAM label. Instead, you’ll have natural and cheap search engine optimization.
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