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Cheap Search Engine Optimization (Part 2)
0 Comments | Posted by cashschool in Quick Cash School Success Steps System
Continued from Cheap Search Engine Optimization
We’ll continue our discussion about Cheap Search Engine Optimization by discussing deep linking.
Deep Linking
Although we never truly know what aspects of web site SEO is given the most weight when it comes to SERP’s (Search Engine Ranking Page), the talk around the water cooler has been that deep linking has slowly moved its way up the list of importance.
Deep linking is linking by other pages to pages deep in your site. For example, if a page was to link http://www.quickcashschool.com on their page, by today’s rumors that wouldn’t serve as much importance as a site that links to this exact article, http://quickcashschool.com/cheap-search-engine-optimization-2. Kind of get the objective? Since deeper sites are more specific, linking to them will help search engine users pin point more accurately what they are looking for. What did you just say Will?
Its basically like this, I’m searching for information on Willie Mays’ rookie year statistics. Now you have a site that has baseball statistics for a variety of players and even has every detailed statistic for Willie Mays’ rookie year from batting average down to on-base percentage to fielding percentage. However, no one has ever linked to that direct page, instead they’ve linked to your home page. Now your competitor doesn’t have as much a detailed list of statistics as you do on Willie Mays but he does have a high Page Rank site pointing to that specific site. That gives him more link strength and will probably cause his site to come up before yours in SERP’s
It is easy to maintain your advantage over other sites when it comes to deep linking. When participating on blogs, forums, posting articles, etc., when the site asks for your URL post the URL of an article on your site that is the most closely related to the site you’re hoping to get a deep link from. If there was a blog talking about cheap search engine optimization or web site SEO in general, I’d post a link to http://quickcashschool.com/cheap-search-engine-optimization to gain a more specific approach to link building.
I can do it myself, or I can provide such high quality information that my viewers will want to share the information with the world. They do that by posting my links on social networking sites. At the bottom of each page, I’ve got a bunch of buttons that allow you to post the particular article on a social networking site. By doing so, I receive a deep link on an extremely high Page Ranking site.
Robots.txt file
A robots.txt file essentially gives permission to search engines to index your site. The robots.txt file will have commands in it that can be highly specified or can allow all search engines to crawl and index your sites contents.
To allow all search engines to crawl and index put this code into your robots.txt file:
User-agent: *
Disallow:
To get more specific, read this posting on codes from OutFront.net
Get an XML Site map
If you’re a Build a Niche Store user then you can get a site map from the Niche Store Builder for free. If you’re a WordPress user, the plug-in, Google XML site map is a great site map generator.
A site map is an easy way for search engines to check for updated content. It is basically an outline of your entire site for the robots to look at. When a new article is posted, your site map is updated and sometimes even alerts robots of the update.
Probably the most important aspect in obtaining cheap search engine optimization would be keyword density.
Keyword density
You can have all of the aforementioned check points done to a T but if your keyword density is lacking or over abundant, your SERP’s will be hurt dramatically. When I say keyword density, I’m talking about the amount of times your actual keyword is present in your articles. My general rule of thumb is to have the keyword in the beginning of the article and within the last 50 words of the article, also have it present 5-7 times for every 300-1000 word article. Anything more add one (1) keyword per 500 words. In addition to that, have approximately three (3) of your keywords in bold or italicized style. Search engine robots look for phrases (your keywords) that are the most present in the article along with styled (bold or italicized) words. So, if you have a keyword that is the most present phrase in the article and styled, you’ll have a leg up on getting ranked.
Once you’ve accomplished this, you can use Web CEO to analyze your pages and see how a search engine would view your page. I explained more about Web CEO in my earlier post on internet marketing.
Well, until I write a book about web site SEO, this is my basic crash course on cheap search engine optimization, now lets move on to the next step.
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Make Me Money with eBay Affiliate Program
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